Why Affiliate Marketing…

Let’s start by defining Affiliate Marketing

Affiliate Marketing is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It is a commission-based referral partnership and like other advertising media, frequently involves both a publisher (you), who integrates advertisements (ads, banners, links) into its online content, (website, blog article, etc.) and an advertiser (usually the product manufacturer/ developer).

Affiliate Marketing includes  mobile advertising, social media marketing, e-mail marketing, search engine marketing (SEM), and many types of display advertising (including web banner advertising). Affiliate marketing is a powerful advertising resource for online retailers of both, physical and digital products. Affiliate marketing involves online marketing and online advertising/ Internet advertising.

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Is Affiliate Marketing Profitable?

Is affiliate marketing profitable?

Check out the letter I got today from one of my affiliate networks…

Dear E.D,

We’re excited to announce the release of the January 2016 study conducted by Forrester Consulting and commissioned by Rakuten Affiliate Network: “Networks Help Drive Affiliate Marketing into the Mainstream.”

The purpose of the study was to evaluate current advertiser and publisher attitudes toward affiliate marketing. Affiliate marketing has become a key tool for advertisers to reach their customers and it has driven more than 20 percent of annual revenue for publishers.

The Forrester Consulting study findings include:

• Nearly 90 percent of advertisers said that affiliate programs were important or very important to their overall marketing strategy, and the majority of publishers revealed that affiliate partnerships drove more than 20 percent of annual revenue.

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• Once regarded primarily as a tool to drive consumers to the purchase event, affiliate marketing is now viewed as a powerful channel for consumer discovery that leads to brand engagement and incremental sales at compelling ROIs.

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• US affiliate marketing spend will increase by a compound annual growth rate (CAGR) of 10.1 percent between 2015 and 2020, to an estimated $6.8 billion industry.

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We invite you to download the study here to view the full results as well as key recommendations for the industry.

Download the study

Best Regards,
The Rakuten Affiliate Network Team

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 I hope you find this information useful

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MAKE MONEY ONLINE PDF – AFFILIATE MARKETING FOR BEGINNERS – AFFILIATE MARKETING BASICS